We’ve been talking lately about how to boost your organization marketing with Instagram. Unlike what many people still believe, Instagram is not only a fun app where you can post food, holiday and family pics.
Instagram has turned into a powerful brand-building, audience-building and content-marketing tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes each day.
A note of caution: there are plenty of people out there who promise to grow your Instagram followers by the thousands, but beware. A lot of them use fake accounts developed by bots to inflate your numbers.
These kinds of followers have zero value. In fact, they can even be dangerous, attempting to steal your password or photos or infect you with a virus.
In line with the data security company Imperva, these bad bots account for 28.9 % of bots on Instagram.
The easiest method to build your Instagram followers is when you are authentic to your brand as well as your audience.
Here are 3 ideas to help you get real Instagram followers:
Tell a tale with Hashtags
It’s great to use your business name as a hashtag, nevertheless, you have to think beyond that.
In order to use your Instagram posts to get followers, use other hashtags that tell the story of the image you’re sharing. You wish to start a conversation when you’re sharing posts for things like:
Events
Promotions
Contests
Product launches
A good example of a brand would you this well is @Tostitos. They utilize the hashtag #GetTogetherAlready to encourage people to get together and share their chips, and to use the hashtag when they share photos of these meetups.
Through the use of engaging, relevant hashtags, you may be discovered in Instagram searches and hopefully build-up followers on Instagram.
Get Creative
Instagram is centered on photos, so many people think about the caption as an afterthought.
Don’t neglect the image caption! You will generate engagement and promote sharing by using descriptive words that will engage, inspire and entertain your followers.
Here are some ideas to help you build up followers on Instagram with your posts:
Use questions in your caption. Write your question at the start of the post in order that people see it first.
Get personal together with your post. Tell a tale about yourself, or how your product helped or inspired someone else.
Ask people to tag others. Asking people to tag three of their close friends or tagging someone they’re grateful for brings other potential followers in to the equation.
A great example of a brandname that does personal posts well is the @NatGeo Instagram account.
They create breathtaking Instagram Stories with informative captions to teach the user on the plight of animals around the world.
Remember in terms of using Instagram posts to get followers, it’s about being authentic. Avoid questions in every single post or tell a personal story that isn’t genuine.
Go free instagram followers of the best ways to build your Instagram followers would be to become familiar with your neighbours!
Whether you’re creating Instagram ads or want to promote your event in a specific area, you can see what’s going on near you by going to the search page and simply clicking the Places tab.
Type in the location to start to see the geotagged posts for that area. Then visit relevant and recent tagged posts – not those of competing businesses, obviously – and leave a comment and even an emoji and follow the person if you like everything you see. Hopefully, this will be the start of an organic interaction.
For example, in the event that you offer life coaching services, you can type in your location accompanied by “entrepreneurs.” Local entrepreneurs may be searching for more work and life balance or help with life goals or career challenges.
Similarly, in case you have a physical location that people have checked into on Instagram, touch upon those posters’ pictures to make certain they’re aware of your Instagram presence, and follow them.
These are the best methods to build Instagram followers the right way: no bots, no shortcuts, just old ways to engage with your audience and turn them into followers!
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is really a Web Specialist, Business & Marketing Consultant, and SOCIAL MEDIA MARKETING Advisor. She works with entrepreneurs who struggle with getting the insufficient knowledge, skill and support had a need to create their web business presence.